Starting my career as a crime reporter in South Africa was exhilarating and sometimes downright scary. I loved every moment. But the moments that truly lit a fire within me, were the ones where I extracted stories from unlikely places, and told them to whoever was willing to listen.
These included stories behind why a convicted killer did what he did, how a politician got away with theft and why a single dad decided to adopt 17 kids.
I lived for these stories - and so did my readers.
Moving onwards in my career, I started identifying the power that was right under my nose in everything I touched: Stories. As simple as that.
I became a magazine editor, where I continued my storytelling bonanza. There was no stopping me. Philanthropists. Extreme athletes. Musicians. Artists. Criminals-turned-inspirational speakers. Regular folks doing extraordinary things - and extraordinary folks doing everyday things.
I thought to myself, surely the level of engagement and interest I’m seeing in my stories can be replicated for business owners. The real interest lies with real stories.
When I started to work with businesses, I quickly found: People don’t buy stuff. They buy FEELINGS.
Qualifications
Master's of Communication & Journalism (2013, University of the Free State, RSA)
Honour's in Media & Communication (2011, University of the Free State, RSA)
Bachelor's in Media & Journalism (2010, University of the Free State, RSA)
story time.
Pull up a chair. It's
Sure, any small business owner or entrepreneur can write something about themselves and stick it on a drag-and-drop website. And even though brand development, design & copywriting is not their thing, they can make it look quite... nice.
Well, the fact that you're here suggests that you don't want to settle for "meh".
You need excellence, and you deserve it, my friend.
Do you need The Story Shed in your life?
really
I bring expertise in writing, SEO, web design and market-facing storytelling. Because I've been where you are - and I've got your back.
I come into the picture when:
You've started your own business and want a brand story and website that oozes your magic.
You don't have the time or energy to stress about gaining online interest... but you know you need it.
You're not vibing what you currently have (an old or DIY website) and need something with substance.
You've outgrown your brand and website (yay you!) and you're in need of a serious refresher.
Book a free 30min discovery
You made me feel my project was a priority for you. You were always available and passionate. I have a beautiful website and so enjoyed crafting it with you.
- Katie
Choose your story package
Brand & Web Design
Content Marketing
Let’s bring dream clients to your door and share your unique value using WORDS and a strategic content plan.
A pro-designed brand and dreamy website that articulates your story and showcases your value. Make your clients fall in love with you.
Book a free 30min discovery call
Event Speaking
Lani expertly facilitates a discussion about brand storytelling and inspires small business owners with practical advice to use their stories to grow their business.
I'm thrilled that you've reached out to me.
I promise to be in touch as soon as humanly possible!
