You already have a website that works for you - grand. But did you know there are a gazillion ways to use your story, knowledge and opinion to attract dream clients right to your door? While all the techy things like SEO, keyword placement, web formatting and UX are crucial in web content, the most important and perhaps the hardest thing to do is to merge all these elements with creativity and your deeply hidden narrative to create brand-aligned content that makes people look twice. And, if they look twice at your content, they're more likely to get into their car, knock on your door, or hit the "Call me" button.
Stories drive everything in life. What I've come to learn during my career in content is that people don't buy things; they buy feelings.
Instead of writing offer descriptions, I use storytelling marketing techniques.
Instead of writing keyword-stuffed content, I use my creative flair to write bingable stories that people WANT to read (and impress Google simultaneously).
Instead of writing about what you sell, I explain WHY you sell it. This leads to relatability, which leads to brand trust... which leads to more engagement.
And, let's face it. You didn't start your business to stare at a screen day in and day out, squeezing out words just because the world says you have to. Creating high converting content for your website isn't something you learn to do overnight. It takes trail and error, tech know-how, creative application of all moving parts and an in-depth knowledge of user behaviour and your brand story. And also, lots of late nights and litres of coffee.
You recently became your own badass boss but you need help with a strong brand story and ongoing content to impress Google.
Your offering is incredible, but why is it so damn hard to write it in such a way that people can see your passion that drives it?
You have zero time or resources to spend on writing. Cue the sleepless nights and anxiety.
Your content is ineffective and outdated. It's not driving organic traffic or generating any enquiry.
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