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Hi, I'm Lani

...your new website & content bestie.

I’m a serial story chaser.
As a crime reporter, I spent years chasing newsmakers like murderers, politicians and extreme adventurers… to pen down their stories. I was addicted to what they had to say - and so were my readers.
Years later, as a magazine editor, I fuelled my storytelling addiction, this time interviewing the likes of Miss World, a dad with 17 adopted kids, and any celeb you can imagine. Their stories emptied the magazine shelf the next day.
And more recently, working in an agency setting with clients across Australia, I learned to apply my storytelling skills to businesses wanting to break through the online noise.
Now, there's nothing I want more than to help superstar sole traders, small business owners and Psychologists use their unique stories to grow their businesses online.

Learn more

Are you like Ellen?

See you over on the gram


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