Brand and web design
Your story, turned into a brand and website people want to know, trust and choose.
Together, we create a brand story, clear messaging and your visual identity, website, content and SEO, bringing it all together into one beautiful digital presence that feels unmistakably YOU.
BRAND STRATEGY | BRAND DESIGN | WEBSITE DESIGN | WEBSITE CONTENT | SEO
You know your business. But turning it into a brand?
That's a different story.
Maybe you're starting from scratch and have absolutely no idea where to begin. Or perhaps you've been in business for years, but your logo, website and messaging no longer reflect how good you've become at what you do.
Either way, you don't need to arrive with the answers.
That's my job.
We'll dig into your business, your story, your people and what makes you worth choosing. Then I'll turn all of that into a clear brand, compelling message and beautiful website designed to connect with the people you're trying to reach.
Go from
To...
“I don't know how to explain what makes us different.”
A clear story and message
A DIY logo and mismatched visuals
A beautiful, recognisable brand
A website you're slightly embarrassed to send people to
A website you're genuinely proud to share
Trying to piece together branding, content and SEO
One cohesive digital presence
What's included?
Your brand story & strategy
We start with an in-depth discovery session to uncover the good stuff: who you are, what you stand for, who you're speaking to and why someone should choose you.
I'll turn this into your Brand Document: the strategic backbone of your brand, covering your audience, purpose, values, UVP, brand voice, key messages and messaging framework.
So before we decide what anything should look like, we know exactly what it needs to say.
Your visual brand
Now we make it beautiful.
We'll create a visual direction that fits the personality and positioning of your business, including your colour palette, typography, imagery direction and logo suite where required.
A visual identity you can actually use consistently across your website, socials and marketing.
Your website
A custom-designed website that brings your story, words and visual brand together in one place.
Beautiful on desktop. Beautiful on mobile. Easy to navigate. Easy for you to manage.
And, most importantly, designed around what your customers actually need to know before they're ready to choose you.
Your website content
No blank Word documents arriving in your inbox with a request to “please provide website copy.”
I'll work with you to find the stories, information and messages we need, then write the content in a voice that feels natural to your business.
Because the words and the design should never be created in isolation.
One cohesive brand to use across all your platforms
This is the bit that makes The Story Shed a little different.
I'm not just designing your website.
My background spans journalism, magazine editing, content strategy, digital marketing and design. So I can look at your business from all of those angles - ask the questions, find the story, sharpen the message, create the brand, write the words and bring it all together on screen.
You don't have to coordinate five different people.
And you don't have to figure it all out before you call me.
SEO & search visibility
A beautiful website isn't much use if nobody can find it.
Search strategy is considered from the beginning, including website structure, keywords, page content, metadata and the technical SEO foundations that help search engines understand what your business is about.
We'll also consider how your content is being understood by the new generation of AI-powered search tools.
We create only what you actually need
Maybe you're starting a business and need everything from the name and logo onwards.
Maybe your business has grown, but your brand hasn't grown with it.
Maybe you love your branding and simply need a much better website.
Or maybe you know something isn't working, but you're not entirely sure what.
That's perfectly fine.
We'll start with a conversation, look at where your business is now and work out what you genuinely need, rather than squeezing you into a package full of things you don't.
Lani is an absolutely amazing web designer and business strategist!
Such a professional storyteller. HIGHLY RECOMMEND Lani for all of your needs.
- Peri Blakeney
I'm thrilled that you've reached out to me.
I promise to be in touch as soon as humanly possible!
Hey, amazing human. This is where you connect with me.
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