The other day during a discovery call with a new client, my heart broke when she said:

"It's because of my cancer diagnosis that I decided to quit my corporate job and follow my dream to become a baker. But who wants to hear about that? I don't want to shove my story down anyone's throat. The last thing I want is to make people feel sorry for me."

Put up your hand if you feel like no-one would be interested in your story, and that you should keep it out of your business marketing. 

I know. Sharing is hard, confronting and often times triggering. 

But you know what happened to my baker client once she broke through the barriers and embraced her narrative? 

Business bloomed. Not just because her cakes were amazing, but because people loved hearing about the WHY behind each cake.

Your business               is begging to be told

Imagine this: 
You've just won a new client or made extra sales, purely because your story intrigued someone.
Who knew your story had such influencial power all along? 
It does. It's been proven time and time again: Brands who humanise themselves, relate to their clients and show vulnerability have better engagement, brand recognition and ultimately more sales.
That's why I've taken my years of business storytelling and web design expertise and packaged it into a compact digital guide, Storify Your Business - free for you to download below.

Still need help with a website and story that showcases your magic?
I can help. Reach out to me any time - I'd love to chat.

What qualifies me? 
I'm glad you asked. You're welcome to snoop on my About page.

I absolutely loved working with Lani. She is so passionate about bringing the best out of her clients, and using that to build incredible websites that truly resonate with their business goals, vision and soul. My website is stunning, and is testament to Lani's dedication, professionalism, expertise, and utmost attention to detail.

- Inge Marais
Founder: The Glow Effect

Sell your service by selling                      first.