Event speaking & workshops
Storify Your Business: Empowering business owners in the room
Practical, engaging talks and workshops that help business owners use authentic storytelling to build stronger brands, create better content and connect with the people they want to reach.
BRAND STORYTELLING | WEBSITES | CONTENT | SOCIAL MEDIA | DIGITAL MARKETING
Marketing your business shouldn't feel like shouting about yourself.
For many small business owners, doing the work is the easy part.
Talking about it? Not so much.
What should you say? How personal should you get? What belongs on your website? What on earth are you supposed to post on Instagram? And how do you make your business stand out without sounding like you're constantly trying to sell something?
That's where storytelling changes things.
I speak to business groups, teams and event audiences about using the stories already sitting inside their businesses to create clearer brands, better websites and content people actually want to pay attention to.
Go from
To...
“I don't know what to say about my business.”
Knowing how to share your story
Marketing that feels awkward or forced
A clear, authentic brand message
A website and socials that don't really sound like you
Stories and ideas you can use across your marketing
Posting content simply because you think you should
More confidence talking about your value
Workshop topics
Brand storytelling
How to uncover what makes your business different and turn it into a story people can understand, remember and connect with.
Websites and messaging
What your website actually needs to say, how to structure your message and why good web design starts with understanding the story first.
Content and social media
How to find interesting things to talk about, turn everyday business moments into useful content and market yourself without constantly selling yourself.
Building a brand
From your values and audience to your voice, visuals and UVP, understanding what makes a brand feel cohesive, recognisable and genuinely yours.
Modern digital storytelling
How storytelling translates across websites, social media, video, search and the ever-changing digital landscape, without chasing every new trend that comes along.
Storify Your Business
My signature small-business storytelling workshop
Storify Your Business is an interactive workshop designed to help business owners uncover the stories behind what they do — and learn how to actually use them.
We'll explore what makes a business story interesting, why relatability matters, where to find content ideas hiding in plain sight and how one good story can be adapted across your website, socials, newsletters, PR and other marketing.
It's practical, conversational and designed so people leave with ideas they can actually use.
Who is it for?
Small business events & networking groups
Business chambers & industry groups
Corporate and team events
Conferences & panel discussions
Podcasts & interviews
Workshops and professional development sessions
Whether you need a compact talk, an interactive workshop or something created specifically around your audience, we can shape the topic and format to suit.
"Lani's expertise and passion for storytelling shines through in everything that she does. Her Storify Your Business workshop was excellent - informative, with practical tips on how to weave your own story into your marketing, thus connecting deeply with your clients and taking your business to the next level.
- Inge Marais
Got a room full of small business owners?
If you're planning an event and want your audience to walk away thinking differently about how they market themselves, I'd love to hear what you're putting together.
Tell me who's coming, what you'd like them to get out of it and how much time we have.
We'll take it from there.
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