Storify Your Business 

Part 2:

Where and How to Share

When?      10 April 2025, 6pm - 7:30pm
Where?     CTC, Robertson, NSW
Cost:          $30 per person

BOOK YOUR SPOT

About the Workshop

Sharing yourself, showing your face, and putting yourself out there in your business marketing can feel counter-intuitive, messy, and even ineffective. This is especially true if you're a service-based business where you ARE your brand. People need to see the real you, but how do you show it to them without feeling uncomfortable about it?

That's where the series of Storify Your Business Workshops come in. Join us for an evening of connection and practical storytelling tips on how to share your business story in a way that feels authentic and reaches your dream clients.

This interactive workshop is perfect for anyone who:

  • Owns or runs a business (big or small)
  • Struggles to connect meaningfully with clients online
  • Loves what they do but hates the 'icky' feeling of self-promotion

What you'll learn:

  • A quick recap on finding your unique business story (from our previous Storify Your Business workshop)
  • How to use your story across various platforms (Facebook, Instagram, email newsletters, website blogs, ad campaigns) for maximum impact
  • Soft marketing techniques to overcome the 'marketing ick'

What's included in your $30 ticket:

  • Take-home workbook filled with practical tips and exercises
  • Live interactive workshopping session
  • Networking opportunity with fellow business owners
  • Delicious nibbles (both sweet and salty - because we know you can't choose!)
  • A glass of wine to help the creative juices flow

About Lani:

Lani Fouché, Creative Director at The Story Shed, is deeply passionate about helping businesses find and share their unique stories, and creating dreamy websites and social platforms that align with their brand story.

With over 15 years of experience spanning print and radio journalism, magazine editing, and digital content marketing, Lani has helped countless businesses market themselves across a wide range of platforms. Her journey through the evolving landscape of marketing - from traditional print to digital drives, social media trends, interactive networking, and radio storytelling - has equipped her with a comprehensive skill set for effective brand storytelling.

I'd love to see you there!

Contact 

During the one-hour workshop, you'll discover:

The power of relatability. Learn how relatable storytelling can forge genuine connections with your audience and drive engagement.

Uncovering your unique narrative. Identify the key life events and personal anecdotes that form the foundation of your compelling business story. 

Tailoring your story to different platforms. Gain insights into which parts of your story resonate best on various online platforms, maximising your reach and impact. 

Overcoming marketing paralysis. Say goodbye to analysis paralysis and gain the confidence to take bold action in your online content marketing efforts. 

Embracing growth through vulnerable storytelling. Harness the transformative power of storytelling to fuel business growth, build brand loyalty and stand out in a crowded market. 


Each 

Storify your business

workshop is:

Interactive

Research-based

Compact

And is perfect if you are:

Organising a corporate event

Looking for a business podcast guest

Passionate about small business growth

I'm ready if you are.

Get in touch

"Lani's expertise and passion for storytelling shines through in everything that she does. Her Storify Your Business workshop was excellent - informative, with practical tips on how to weave your own story into your marketing, thus connecting deeply with your clients and taking your business to the next level.

- Inge Marais

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