Sharing yourself, showing your face, and putting yourself out there in your business marketing can feel counter-intuitive, messy, and even ineffective. This is especially true if you're a service-based business where you ARE your brand. People need to see the real you, but how do you show it to them without feeling uncomfortable about it?
That's where the series of
Storify Your Business Workshops come in. Join us for an evening of connection and practical storytelling tips on how to share your business story in a way that feels authentic and reaches your dream clients.
This interactive workshop is perfect for anyone who:
- Owns or runs a business (big or small)
- Struggles to connect meaningfully with clients online
- Loves what they do but hates the 'icky' feeling of self-promotion
What you'll learn:
- A quick recap on finding your unique business story (from our previous Storify Your Business workshop)
- How to use your story across various platforms (Facebook, Instagram, email newsletters, website blogs, ad campaigns) for maximum impact
- Soft marketing techniques to overcome the 'marketing ick'
What's included in your $30 ticket:
- Take-home workbook filled with practical tips and exercises
- Live interactive workshopping session
- Networking opportunity with fellow business owners
- Delicious nibbles (both sweet and salty - because we know you can't choose!)
- A glass of wine to help the creative juices flow
About Lani:Lani Fouché, Creative Director at The Story Shed, is deeply passionate about helping businesses find and share their unique stories, and creating dreamy websites and social platforms that align with their brand story.
With over 15 years of experience spanning print and radio journalism, magazine editing, and digital content marketing, Lani has helped countless businesses market themselves across a wide range of platforms. Her journey through the evolving landscape of marketing - from traditional print to digital drives, social media trends, interactive networking, and radio storytelling - has equipped her with a comprehensive skill set for effective brand storytelling.