Congratulations on taking the massive leap in leaving a soul-crushing 9-5 behind and starting your empire! You’re damn impressive; it has to be said. 
We can discuss how you will showcase your amazingness in the virtual world.  
Here are five reasons why a proper investment in a professional website is crucial – and why you need to find a website bestie who can help you crush your competition.

1. Trust & Credibility

Picture this: you stumble upon a new local business that piques your interest. You don’t have time to stop, but you can make a mental note to look them up online later. But when you search for their website, you find nothing. Instantly, doubt creeps in, leaving you uncertain about the legitimacy of the business. 
My point: A professionally designed website with a strong brand story is like a virtual storefront instilling confidence in potential customers. 

2. Casting your net wider than the ocean

Your dream clients are browsing the internet right now for products and services. Without a website, you’re missing out on a vast pool of possible customers who may be looking for exactly what you offer. 
My point: A professional website enables you to reach a wider audience and acts as a full-time marketing employee.

3. Strengthening your brand

Your brand identity is what sets you apart from your competitors. It’s the unique personality, values and story behind your business. It’s your magic juice and, ultimately, what makes you memorable. 
My point: A professional website allows you to showcase your brand identity through dreamy design, captivating visuals, compelling stories and a user-friendly design. By partnering with your website bestie, you can ensure that your website reflects your brand’s essence and fosters brand recognition. 

4. Deepening customer engagement

Introverts don’t click off… hear me out! Interacting and engaging with your customers is vital for building strong relationships and fostering loyalty. I bet you’ve experienced the rejection of submitting an online enquiry for a service you were after, only to be left with the intense sounds of crickets. How did that make you feel about that particular brand?
My point: An on-point website provides various avenues for customer engagement, such as contact forms, live chat support and social media integration. You create a sense of community and encourage repeat business by facilitating customer engagement. 

5. Come up in search results

A dreamy website is only worthwhile if it appears on the search engine results page (SERP) for the correct terms. This is where SEO comes into play. Ensuring all the SEO requirements – technical and on-page – are in place ensures you’re locked and loaded to go in SERPs up for the exact terms you want to be found for. 
My point: A professional web designer understands the ins and outs of SEO and can optimise your website’s structure, content and keywords to improve its visibility on SERPs.

In conclusion, as the entrepreneurial superstar you are, you must have a professionally designed website, a powerful brand and compelling content. Remember, your website is not just an “oh, do I have to?” expense. It’s an invaluable tool to help you thrive in the digital landscape. 

At The Story Shed, we can create the website of your dreams, with a luxurious brand and compelling storytelling that will increase engagement and interest. Get in touch with us today – we’re just a phone call away.