Starting your own business? The world is you oyster. The entrepreneurial journey is exciting and fun, filled with endless possibilities. 

As you’re building the blocks of your bad-ass empire, one of they key ingredients for success is creating a memorable brand. One that makes people not just notice you, but CRAVE you. 

Let’s explore three effective ways to build a brand that leaves a lasting impression.

Unleash your authenticity

When it comes to establishing a memorable brand, the secret sauce is authenticity. Be true to your magical self and let your personality and passion shine in everything you put out there. Got some quirks? Embrace them! Share your personal story (even if it’s hard at first) and connect with your dream clients on a personal level. Whether it’s through engaging social media posts, heartfelt brand storytelling or sharing your behind-the-scenes messes, don’t be afraid to let your true self be the heart and soul of your brand. Remember, people love doing business with real humans.

Create an eye fest

In a world overcrowded with constant distractions, it’s crucial to capture attention instantly and make a memorable impact. Investing in a superstar brand designer who can create eye-catching design elements and a drool-worthy digital presence, will set you apart and make your brand instantly recognisable. 

Form your logo and colour scheme to your website and marketing collateral, make sure your visuals are consistent, visually appealing and reflect your magic sauce. Forget what you were taught. There are no rules – infuse your true personality into your brand design.

Offer something that makes people say “Wait, what?”

…an unforgettable experience. In today’s competitive landscape, it’s not just about selling products or services; it’s about creating a truly unforgettable experience that will make your dream customers run back for more. Think beyond the transaction and consider how you can make every touchpoint with your brand a delightful and memorable one. Be uber-responsive, listen to your customers’ needs, smile a lot, share even more and go the extra 1000 miles to exceed their expectations. 

By providing a remarkable experience, you’ll not only create loyal customers but also turn them into brand advocates who eagerly spread the word about your business.

Creating a memorable brand as a new business owner is hard as hell. For many people, even if they have branding and marketing know-how, being too close to home makes it hard to see the full picture. 

Invest in a brand storytelling and web designer who has your best interest at heart and who’s creative juices are out of this world. Ask to see their portfolio and ask as many questions as you need until you’re comfortable with the investment. 

At The Story Shed, Lani is your website and brand storytelling bestie. She’s created many memorable brands and compelling websites for soulful entrepreneurs and fire-eating small business owners like you. Get in touch today to start the conversation.